410 Hogan opens in North Carolina

Hospitality industry veteran Nick Hart opened 410 Hogan, a 400,000-square-foot furniture factory in North Carolina. The factory will create custom casegoods and upholstery for boutique and luxury hotels and resorts.

The factory, located on 30 acres of land in Morganton, North Carolina is vertically integrated and was completely renovated with more than $1 million of computerized equipment and a $3.5 million multi-line finish system, all customized for hospitality furniture and upholstery.

For more than 37 years, Hart has been creating custom furniture for the hospitality market. Hart started his career as a sales representative with American of Martinsville and Drexel Heritage. He went on to become president and CEO of Decca Hospitality Furnishings, where he grew the company to become a leader in luxury hotel furnishings with annual sales in excess of $52 million.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The 410 Hogan senior management team has a combined 150 years of furniture expertise and experience.

410 Hogan is a custom hospitality furniture and upholstery manufacturer dedicated to boutique, high-end, and luxury hotels and resorts. The company will be committed to making “Made In North Carolina” products.

Suggested Articles

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.

Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.