5G Studio Collaborative designs Watters Creek hotel

The Allen City Council approved a development agreement with TCH Altera for the construction of The Convention Center at Watters Creek, an $85-million, full-service facility. The convention hotel will contain 290 guestrooms, a 64,500-square-foot convention center and a 1,000-car parking garage on seven acres at Bethany Drive and North Central Expressway, adjacent to Allen's premier Watters Creek mixed-use center.

5G Studio Collaborative was selected for architectural design. Aimbridge Hospitality will manage the hotel.

Projected to open in January 2017, the center will offer the largest convention and exhibition space among the north Dallas suburbs.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The multi-entity agreement provides for the city, Allen Economic Development Corporation (AEDC) and Allen Community Development Corporation (ACDC) to jointly contribute $12.3 million toward the capital investment in the project and to provide additional operational support over time. The AEDC will also contribute the land, which it has owned since the 1990s. TCH Altera has arranged construction financing and anticipates breaking ground by the end of this summer.

According to Allen officials, the convention center is being developed in response to Allen's growing corporate office and retail growth that drives demand for larger business and recreational events. This interest from corporate relocations also drove the recent announcement of Peloton Commercial Real Estate's Watters Creek Office Park, which will be built adjacent to the convention center with up to 860,000 square feet of new office space.

Suggested Articles

The first day of the online AAHOACON 2020 celebrated the accomplishments of the last year and emphasized optimism for the industry's future.

Former Director of Operations Kimberly O’Fallon has been promoted to help drive the company’s growth plans.

The company could see occupancy and revenue per available room levels in China return to their 2019 numbers by next year, despite travel restrictions.