Accor accelerates expansion in Russia

Accor’s brand of midscale hotel, Mercure, opened its first hotel in Russia, the Mercure Arbat Moscow. It is owned by ARD, and is operated by Accor under a management contract.

The hotel's 109 rooms include 18 Privilege rooms and four Suites. The hotel has a restaurant, “La Promenade”, which serves Franco-Russian dishes; a bar; a fitness center and meeting rooms. All of the hotel’s rooms have free Wi-Fi and tea and coffee making facilities.

The Mercure Arbat Moscow is Accor’s twelfth hotel in Russia. The group has been in Russia since 1992 and is now among the top five hotel groups in the Russian market.

Accor plans to open two other Mercure hotels in Russia by the end of the year, including one in Sochi, host city for the 2014 Winter Olympics.

Accor intends to have a network of 50 hotels (nearly 10,000 rooms) by 2016 in the Russia-CIS region. The group currently has 14 hotels (3,500 rooms) in the region in Russia, Ukraine and Turkmenistan. It plans to expand into new countries, notably Armenia, Belarus, Georgia and Kazakhstan. The Sofitel, Novotel, ibis and now Mercure brands are already established in the region and the group also plans to launch Pullman and Adagio there in 2013 and 2014, respectively.

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