Accor expands presence in Saudi Arabia

Accor has announced that it signed a management contract with Sons of Ahmed Saleh Kaki, a family owned diversified business group, to develop the first Novotel hotel in Jeddah. The new hotel joins Accor’s rapidly expanding KSA network, which currently includes 12 hotels representing over 3,000 rooms.

Novotel Jeddah will be situated in a prime location on Tahlia Street, which is known for its luxury shopping and recreational areas, at the crossing with Madinah Road, the most central artery in Jeddah. I is also in close proximity to the Jeddah Corniche.

The hotel is under advanced construction and is due to open by the end of 2013. It will feature 143 rooms and suites, a restaurant and lobby lounge, 350 square meters (3,767 square feet) of meeting space, a health club and swimming pool.

According to Christophe Landais, managing director of Accor Middle East, Accor is rapidly growing its network in the Kingdom of Saudi Arabia, which is considered a key market for the company. Two new contracts were also signed for Sofitel and Suite Novotel in Riyadh, and it now has a pipeline totaling eight projects under construction in the Kingdom.

The Novotel brand has nearly 400 modern hotels. Two Novotel hotels are already operational in Saudi Arabia - Novotel Riyadh Al Anoud and Novotel Dammam Business Park, while Novotel Jizan Corniche is currently under development and is due to open in 2015. Currently, there are 10 operational Novotel hotels in the Middle East - four in Egypt, three in the UAE, two in KSA and one in Bahrain.

Accor’s current portfolio in the region totals 59 hotels with 14,000 rooms and with Novotel Jeddah’s recent signing, the Group has now 24 hotels in the pipeline representing 6,000 rooms.

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