Accor eyes Saudi Arabia expansion

Accor signed a management contract with Sons of Ahmed Saleh Kaki, a family owned diversified business group, to develop the first Novotel hotel in Jeddah. The new hotel joins Accor’s expanding KSA network, which currently includes 12 hotels representing over 3,000 rooms.

Novotel Jeddah will be situated in a prime location on Tahlia Street, which is known for its luxury shopping and recreational areas, at the crossing with Madinah Road, the most central artery in Jeddah. With easy access to the airport and the central business district, it is also in close proximity to the Jeddah Corniche.

The hotel is under advanced construction and is due to open by the end of 2013. It will feature 143 rooms and suites, a restaurant and lobby lounge, 3,767 square feet of meeting space, a health club and swimming pool.

Two Novotel hotels are already operational in Saudi Arabia - Novotel Riyadh Al Anoud and Novotel Dammam Business Park, whilst Novotel Jizan Corniche is currently under development and is due to open in 2015. Currently, there are 10 operational Novotel hotels in the Middle East - four in Egypt, three in the UAE, two in KSA and one in Bahrain.

Accor’s current portfolio in the region totals 59 hotels with 14,000 rooms and with Novotel Jeddah’s recent signing, the group has now 24 hotels in the pipeline representing 6,000 rooms.

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