ADD Inc redesigns Berkeley Shore Hotel

Architectural and design firm ADD Inc, known for hotel renovation projects in South Florida, is redesigning Berkeley Shore Hotel.  Located at 1610 Collins Avenue, Miami Beach, Fla., the hotel is expected to be completed in late 2015.

First designed by Art Deco architect Albert Anis, ADD Inc will renovate 64 hotel units, a ground floor restaurant and upper and lower rooftop decks. A new 10-story tower with 33 rooms and a rooftop garden and pool will be added.

The interiors were inspired by Miami Beach’s natural elements, with warm neutrals, pops of color throughout and the use of wood, stone, textural and tactile elements. Meanwhile, guestroom layouts are open and contemporary.


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Berkeley Shore Hotel’s renovation by ADD Inc is part of the redesign of Collins Avenue in Miami Beach, which includes the overhaul of three other historic hotels. The renovation along Collins Avenue in Miami Beach started with Shelborne South Beach and Gale South Beach & Regent Hotel.

ADD Inc is a hospitality designer in the South Beach market. It has offices in Miami and Boston.

In South Florida, signature ADD Inc architectural projects include the Gale South Beach and Shelborne South Beach hotels; Paramount Bay with Kravitz Design; Jade Signature with Herzog & de Meuron; The Ritz-Carlton Residences in Miami Beach; Brickell Bayview Center Residential Tower; and the River Landing mixed use destination.

In Boston, ADD Inc’s projects include workplaces for Adobe, Fidelity, and iRobot; the Tree House residence hall for the Massachusetts College of Art and Design; and residential developments for Gerding Edlen, Archstone and Related Beal.

Berkeley Shore Hotel

ADD Inc's rendering of renovated Berkeley Shore Hotel