Admiral Club Hotel Belgrade renovated, reopens as Allure Caramel by Karisma

Karisma Hotels & Resorts, a luxury hotel collection that owns and manages properties in Latin America, the Caribbean and Europe, announced the debut of Allure Caramel, by Karisma in Belgrade, Serbia. The introduction of Allure Caramel represents Allure Hotels’ first property in Europe and third property within the brand’s portfolio of boutique city hotels.

Allure Caramel – formerly known as the Admiral Club Hotel Belgrade – combines heritage with current-day comforts, personalized service, and amenities. The property was originally built by the city’s former mayor in 1927. Mayor Vlada Ilic was one of the most prominent industrialists in Belgrade, having helped in the construction of Church St. Sava, establishment of the Belgrade Zoo, and the former villa, which is said to represent one of the achievements of Belgrade interwar architecture.

Allure Caramel, as the villa is now known, presents a style influenced by the Russian Empire, French Empire, and Italian Baroque. Reminiscent of a medieval castle, the hotel’s entrance is adorned with classic columns, ionic capitals, balustrades in wrought iron, tile ornamentation windows, and sculptural ensembles by sculptor Zivojin Lukic; while the architect that was commissioned for the villa is Aleksandar Djordjevic, the royal architect who also designed the White Palace within the Royal Compound in Belgrade.


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Located in Old Town within walking distance to the Bohemian quarter, guests have access to the city’s oldest historical landmarks, art institutions, national and international conferences and fairs, and theater, film, music, and other event venues.

Allure Caramel marks Allure Hotels’ entry into Europe and is a part of Karisma Hotels & Resorts’ expansion plans. Karisma Hotels & Resorts will open five other Allure Hotels over the next five years, as well as new beach properties in the Caribbean and Europe, beginning with Azul Sensatori Jamaica. The plan will continue to unfold in Europe with additional hotels in Croatia, Slovenia and Northern Italy, operated under the brand Karisma Hotels Adriatic.