American Hotel Register Company appoints new director of FF&E design and social responsibility

American Hotel Register Company appointed Deidre Schwartz as the new director of FF&E design and social responsibility for the company.

In this new role, Schwartz is expected to grow the hospitality supply company’s FF&E design business, as well as its expanding social responsibility initiatives.

Schwartz’s seven-year tenure included providing the vision, in 2013, for the company’s newly re-designed FF&E INSPIRED catalog. A 120-page supplement to this catalog is due out this September.

Virtual Event

Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.


The Corporate Social Responsibility (CSR) committee, which Schwartz leads, earlier launched a recycling and composting program that is diverting an increasingly amount of single stream recycling and organic waste from the landfills. American Hotel recently signed an agreement with Mind-Click Consortium, joining many hotel brands, manufacturers and suppliers to work towards a transparent social responsibility index.

Deidre Schwartz