Generator London, located in Bloomsbury in London and first opened in 1995, completed its revitalization. Originally a police section house, the property now has 872 beds across 212 rooms, including 20 new en-suite twins.
Anwar Mekhayech, partner at DesignAgency, Canada, worked in partnership with ORBIT Architects to transform the property.
The overarching concept of the redesign is to merge the eclectic cultural, architectural, stylistic and historical mash-up that makes London what it is. The design connects spaces with a modern industrial feel, but ensures that different areas have their own distinctive look and concept.
The interiors bring together London’s industrial past with the modern energy the city has today. Furniture by Moooi, Moroso and Tom Dixon are featured. London’s spirit and the local history of Camden are represented through the use of reclaimed timbers, exposed brick and hot-rolled black steel. Art installations and bespoke graphics were executed by Shoreditch-based art collective Acrylicize in collaboration with DesignAgency. Good Wives and Warriors created a customized Generator piano, while London-based Jenni Sparks is the artist behind the hand drawn map of London that decorates the travel shop.
The chill-out areas offer tiered lounge seating; a screening room with cinema screen; game tables; and a café with leather armchairs. The bar is home to a replica Routemaster London bus and the lighting has been designed by CASTOR using recycled fire extinguishers.
The restyle of Generator London follows the opening of properties in Barcelona, Venice and Berlin Mitte in 2013. Properties are scheduled to open in Paris and Rome in 2015.