Asbury Park will open a hotel in May 2016, when an old Salvation Army building will be transformed into The Asbury, the town’s first new hotel to open in more than 50 years. As the newest property of iStar, The Asbury will merge Asbury Park’s Victorian-era history with new offerings.
The project is a collaboration between David Bowd, the person behind Salt Hotels brand, and Anda Andrei, iStar’s creative lead for the entire Asbury Park redevelopment project, and the former design director for the Ian Schrager Company. Stonehill & Taylor Architects is overseeing The Asbury’s transformation, while Bonetti Kozerski Studio is overseeing the interiors of the “bungalow-on-the-beach” guestrooms.
Inside The Asbury, a lobby will have the front desk and check-in area that will double as The Counter, a “grab-and-go” kitchen. There will also be a ground-floor lounge with Asbury Park’s rec room, with ping-pong, pinball machines, board games and a communal table.
Upstairs, there will be 110 guestrooms, including queen rooms, king rooms, family rooms, suites and bunk rooms that can sleep up to eight. The rooms will have bright bathrooms, huge closets and custom-made mattresses. Black-and-white beach and music scenes will adorn the walls, along with classic music posters.
For dining, the property will have a quintet of venues. The Baronet will have a rooftop garden featuring town and ocean views. By night, The Baronet will become a “drive-in” with films projected on a 20-foot wall. The Pool will have a pool deck, which will be opened to the public for parties on Sundays. The Beergarden will be located adjacent to The Asbury’s outdoor pool. Salvation, designed solely in black and white and located on the hotel’s upper roof, will be lit only by candles and lanterns. At nearly 4,000 square feet, the lounge will have beds and lounge areas with sunset views of the ocean and the city. Lastly, Soundbooth will be a lobby bar.
For events, the property will have Asbury Hall & Lawn,s a 4,800-square-foot indoor/outdoor event space. Meanwhile, The Hall will be divisible into two or three smaller spaces.
The Asbury will be located at 210 5th Avenue, Asbury Park, just two blocks from the beach and buzz of the Asbury Park Boardwalk.