Ascott to launch refurbished Citadines Prestige Trafalgar Square

The Ascott Limited announced that its Trafalgar Square property will be upgraded to the Citadines Prestige category by March 2012. The Apart’hotel is the third Ascott property in London to be transformed in the last two years.

The investment of more than $9.5 million represents a complete redesign and renovation over nine months, and will see the serviced residence renamed as Citadines Prestige Trafalgar Square London.

All apartments (a total of 187, ranging from studio to one- and two-bedroom apartments) have been overhauled, and now come with air-conditioning, complimentary WiFi, flat-screen TV, kitchen and separate bathroom facilities. Citadines Prestige Trafalgar Square London also provides a 24-hour manned reception, a business corner, lounge and breakfast areas and car park.

 

This refurbishment is part of a transformation program, which Ascott launched across Europe and Asia. Six Citadines Apart’hotels have been upgraded to date including the London trio - Trafalgar Square (launching March 2012), South Kensington (launched 2010) and Holborn-Covent Garden (launched 2011) - and three in Paris: Les Halles (launched November 2011), and previously Opéra Vendôme and Saint-Germain-des-Près. Other Citadines Apart’hotels earmarked for transformation include La Défense and Montparnasse in Paris, and properties in Brussels, Grenoble, Lille and Lyon.

The design concept by Buckley Gray Yeoman is said to focus on a user-friendly style and comfort.

Energy efficiency features include automatic power shutdown on removal of the apartment key. Every studio and apartment has air-conditioning, private kitchen, flat screen TV, complimentary WiFi and cabled internet access, and large opening windows. Some apartments have also been specially adapted to accommodate disabled guests.

The entrance and reception area features clean lines, natural wood and subtle color tones. The dedicated relaxation area offers sofas and the business zone provides guests with access to technology including flat screen TV, Mac computers and complimentary WiFi. The property now also has a new barrier-free reception concept.

Suggested Articles

The luxury Beverly Hills, Calif., boutique hotel now offers in-room wine technology in 226 suites, exclusively featuring J. Lohr wines.

Oyo Hotels & Homes, with 112 hotels open in the United States as of July, asserts it is currently opening one or more properties per day.

As hotel loyalty programs become increasingly ubiquitous, companies must remain dynamic to keep existing customers and attract new ones.