B. F. Saul Company improves layout of hotels with 3D rendering design

SpringHill SuitesPhotoWeb has developed a 2D and 3D Rendering Design solution that has helped B. F. Saul Company to increase brand loyalty and improve the appearance and usability of its hotels.

The SpringHill Suites by Marriott Boca Raton hotel, owned by B. F. Saul Company Hospitality Group, is one of the first hotels to begin using 2D and 3D dimensional designs on their website. Normally associated to architectural projects, 2D and 3D Rendering Designs are also used as marketing tools online to help inform hotels on layout and size of bedrooms and conference rooms.

“Our sales teams tell us the designs are incredibly valuable helping them to better relay the hotel’s value proposition, thereby increasing the extended stay opportunity,” says David Attardi, Vice President, Interactive Marketing at B. F. Saul Company.

SpringHill Suites uses #D Rendering Designs to demonstrate what the hotel will look like after its $1 million plus renovation project to its public spaces. It is displaying the designs on its SpringHill Suites website and physically in its front lobby for customers. Additionally, 3D Rendering Designs has given SpringHill Suites opportunities to improve the layout of the hotel.

 “David and his team saw the business value of the designs and have leveraged its uses beyond selling rooms, but to selling a proposition,” says Andrew Meli, CEO of PhotoWeb. “We believe these designs complement other digital imaging solutions such as still photographs, virtual tours and videos, helping site lookers to further visualize the hotel and its facilities and make an informed booking.”

Suggested Articles

The new hotel is a mile from where the brand made its debut in London's Mayfair neighborhood 48 years ago. 

The mobile-first global website, which serves as the platform for Radisson Rewards member, is complemented by the new Radisson Hotels app.

The agreement is intended to open up new markets for the technology partners.