B Hotels & Resorts heralds new brand, third hotel

South Florida-based B Hotels & Resorts is adding to its portfolio with two additions: a new 'value-full-service' category called b2 hotels and a third location for the parent B brand. The next hotel will open in the downtown Disney resort area in the fall of 2013. The B in Lake Buena Vista, Fla., a conversion of the 394-room Royal Plaza, will offer a family-friendly lifestyle experience. The company's first b2 hotel will debut in downtown Miami at the site of the former Continental Bayside Hotel. The 243-room property will undergo an extensive renovation and open as b2 miami downtown.


Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Suggested Articles

Oxford Capital Group’s wholly owned affiliate, Oxford Hotels & Resorts, has taken over management of the properties.

Marriott International CEO Arne Sorenson said that news of a vaccine means that the medium and long term look more promising than the short term.

The partnership with Black Salmon leverages both company's strengths across acquisitions, asset management and capital raising.