Starwood Hotels and Resorts Worldwide is expanding its Aloft Hotels brand, which will soon enter the Australian market for the first time. Owned by BAAC, an affiliate of BGC (Australia) (BGC), Aloft Perth Rivervale will open in late 2016, with 224 loft-like rooms.
This latest signing represents Starwood's third property in Perth, following the opening of Four Points by Sheraton Perth in June 2012, and the signing of a management agreement for The Westin Perth, also owned by BGC, due to open in early 2017.
Located in the suburb of Rivervale, just east of Perth's CBD, the Aloft hotel is part of a redevelopment project that will transform riverfront land into a commercial and residential precinct. Facilities at the hotel will include the brand's signature W XYZ bar; Re:fuel, a one-stop grab and go food and beverage area; and a full-service restaurant. In addition, the hotel will offer a fitness center, swimming pool with outdoor terrace area, 5,920 square feet of meeting space, additional rooftop function space and guest parking.
Aloft recently announced that select properties will roll out Smart Check In, allowing guests to use their smartphones to check in to the hotel and open their guestroom door, bypassing the front desk. This follows on the heels of the first phase of Smart Check-In, the first mobile check-in using RFID check-in technology. In addition, Aloft offers live, free access to local artists as well as some of the hottest bands with Live at Aloft Hotels programming at the W XYZ bars.
Aloft Perth Rivervale will join Starwood's portfolio in Australia, which currently comprises 10 operating hotels across the country. The Sheraton Melbourne Hotel is scheduled to open within the year, and The Westin Perth in 2017. In addition, there are four new hotels to open in the Pacific region, including Sheraton Resort & Spa, Tokoriki Island, Fiji; Sheraton New Caledonia Deva Resort & Spa; Sheraton Samoa Aggie Grey's Resort and Sheraton Samoa Aggie Grey's Hotel & Bungalows. Starwood expects to have 20 operating hotels and resorts in the Pacific region by the end of 2014.