Baskervill named prototype architect for new AC Hotels by Marriott

Baskervill announced its selection as the prototype architect for Marriott International’s new AC Hotels flag adaptation for the US and Canadian market.

First announced by Marriott in June 2013, AC Hotels by Marriott is a collaboration between Marriott and Spanish AC Hotels which currently has 79 locations in Spain, Italy, Portugal and France. The brand is meant to appeal to Millenials in an urban environment. The first AC Hotels by Marriott is expected to open in the US by the end of 2014.

Modern aesthetics, technology-integrated conveniences and location-driven design elements are the focus of the prototype design, which includes guestroom and public space concepts.

Baskervill is working with Marriott to strike the balance of form and function that offers a nod to European sensibility and today’s connected traveler. Baskervill also currently maintains the prototype drawing for the Courtyard by Marriott brand. Design work for AC Hotels is currently underway.

Baskervill is a provider of design services for most of the nation’s largest brands and flags. Baskervil is led by Carole Hochheiser Ross, principal, with more than 30 years of industry interior design experience, and Brad Richards, AIA, principal, with more than 15 years of experience. Other Baskervill Hospitality projects include Gold Key Award for Excellence in Hospitality Design Best Hotel Design Finalist Wyndham Grand Orlando Resort, Bonnet Creek, Gettysburg Hotel, Richmond Marriott, Hyatt Dulles and the Lorien Hotel and Spa. Baskervill was founded in 1897.

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Hotel Optimization Part 3 | January 27, 2021

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