Behind Blacksheep's public space design of London's Qbic hotel

Blacksheep was approached by Qbic to design the company’s new hotel in London, a sister hotel to Qbic Amsterdam. Qbic is a pod style hotel that offers modular bedrooms, called Cubis, which are made off-site and can be installed to specifications.

For this property, Blacksheep designed the public spaces, including a dining/living area and library, which not only translate Qbic’s brand identity and philosophy but also reflect its East London location, Whitechapel. The design firm’s brief was also influenced by Qbic’s desire to integrate into the local community, taking inspiration from the surrounding area and creating a “home away from home” experience.

Inside the property, the kitchen area includes a giant island that brings people together to prepare and cook their meals. Meanwhile, the library area provides an opportunity for guests to integrate with each other by allowing them to upload and share their photos on flat screens created to look like traditional hung paintings. Neon pink signage and a gold illuminated stag’s head are some of the design details dotting the living area and library space, which also reflect the culture of East London living.


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Blacksheep also designed a range of bespoke Qbic icons based on the hotel’s core offering, “the cube,” that could also act as signature design features in future hotels. Side tables resembling cubes equipped with integrated iPads, metal cubic signage and pendant lights also in cubic form are included as design elements.

Overall, Blacksheep provided interior design, lighting design and furniture design.

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