Best Western introduces two new hotel brands, Vīb and BW Premier Collection

Best Western International has launched two new hotel products, Vīb (as in vibrant), an urban boutique hotel concept; and the BW Premier Collection, a brand targeting upscale and luxury independent hotels.

The Vīb concept re-imagines the Best Western hotel experience by adding innovative features, technology, and local flavors. The first Vīb signed to be developed is a 148-room new construction project in Seoul, South Korea; and the Vīb project in the heart of the central business district of Gangnam, Seoul is expected to break ground in the next six months.

Meanwhile, BW Premier Collection features a pay-for-performance fee structure, and is being promoted to independent hoteliers.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Currently, Best Western’s international pipeline has 290 projects in development. The pipeline in the Asia-Pacific region is comprised of 90% new construction projects, with 35% either BEST WESTERN PLUS or BEST WESTERN PREMIER projects.  There are nearly 50 projects in India, China, and Indonesia; virtually all are new constructions.  Countries forming the ASEAN Economic Community (AEC) have a combined 37 projects representing 6,110 rooms in the pipeline.

Vīb development opportunities are currently being considered in Bangkok, Thailand, Sarawak and Shah Alam, Malaysia and Ortigas, Philippines.

Best Western continues to expand in emerging markets, with recent openings in Sri Lanka, Bhutan and Mandalay.

Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of over 4,000 hotels in more than 100 countries and territories worldwide. Best Western offers six hotel products: BEST WESTERN, BEST WESTERN PLUS, BEST WESTERN PREMIER, BEST WESTERN PLUS EXECUTIVE RESIDENCY, Vīb and BW Premier Collection. 

Suggested Articles

While occupancy, rate and revenue all improved from July, they were still significantly down year over year.

U.S. Diversity Group is the first SEC-registered hotel investment fund owned by African Americans, according to the company.

Hotels in South Dakota, Texas and Delaware have opened in recent days.