BWI’s interior design team assists in Best Western Plus InnTowner & Highland Club’s $2M renovation

The Best Western Plus InnTowner completed a $2-million renovation of its 176 guestrooms with new carpet, new furniture, new lighting, Pillowtop mattress bedding, 42-inch flat screen TVs, iHome clock radios, upgraded WIFI and Keurig personal coffee machines in each guestroom. Other improvements include new microwaves and mini refrigerators added to each guestroom along with HDMI and additional USB ports.

The hotel offers breakfast buffet, complimentary wireless Internet , free parking, in addition to a full service restaurant, bar and over 6,200 feet of meeting space, all of which has been renovated with new carpeting, new wallpaper and new lighting.

This four-story hotel is located near the University of Wisconsin Madison Campus, the UW Hospital and Clinics, in addition to the UW Natatorium, Camp Randall Stadium and the UW Field House.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

All photos from Best Western Plus InnTowner

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