Cachet Hotel Group (CHG), whose portfolio includes Shanghai's URBN hotel and two new brands – r. hotel and Cachet hotel and residences - is preparing to make its debut in the Thai capital of Bangkok.
The three brands – URBN, r. hotel and Cachet hotel and residences – are currently in various locations. Already open is URBN Shanghai, which will undergo renovations in August 2013 with the partnership of celebrity designer Jay Godfrey and its current manager, Interstate China. The URBN brand will expand across China and Southeast Asia as managed and franchised boutique hotels and villa resorts. r. hotels will cater to explorers who are young at heart and who are adopters of new technologies. Meanwhile, Cachet hotel and residences are eyed for affluent travelers, offering an "all-inclusive" luxury proposition. Cachet will offer personalized service, culinary experiences and spas. Cachet hotel and residences will be primarily new build developments managed by CHG, located in gateway cities and destination resort markets worldwide.
CHG chose Bangkok, Thailand for its global launch of Cachet hotel and residences. Cachet Bangkok is part of a mixed use development of retail and a four-star convention hotel connected to Bangkok's public transportation system, main shopping malls and tourist attractions by Sky Walk. The 27-story Cachet property will have 70 luxury hotel rooms, 224 serviced apartments, Laris fine dining and a luxury branded spa. The penthouses will include outdoor living spaces, in-room dining by celebrity chefs and panoramic views. Hallmark aspects of Cachet Bangkok will include an infinity pool, meeting and event space overlooking the city and a 400-seat entertainment venue that will have production shows and concerts.
The construction at Smile Square will be managed by Asia ThaiYuan Construction and Development, and will open for business by late 2016.