Centerstone's Belmonte seeing conversion activity

Centerstone Inns, Hotels and Plaza Hotels
Centerstone Inns, Hotels and Plaza Hotels

BIRMINGHAM, ALA. — Steve Belmonte, CEO and Owner of Centerstone Inns, Hotels and Plaza Hotels, announced the company's launch has far exceeded corporate expectations, with seven license agreements executed and another 15 deals in the pipeline. None of these deals reflect Key West Inn property conversions in process, and one involves a new-construction facility that will break ground in two weeks.

With operations offices in Birmingham, Ala., and development headquarters in Orlando, the new Centerstone Inns, Hotels and Plaza Hotels brand was developed by Belmonte and hoteliers Neal and Cory Jackson to remove any unreasonable terms and mandates on franchisees. Several Key West Inn properties are converting as anticipated, however the immediate activity is conversion from other flags independent of Key West Inns.

"We anticipate adding at least 20 hotels to our portfolio in addition to the Key West Inn conversions," Belmonte said. "In fact, in two weeks we will break ground on the first new construction Centerstone hotel in Ohio and will be announcing our first all-suite location in Texas.


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"This flurry of activity solidifies what I have been preaching for many years -- that there is a better way to franchise," he said. "Today, that better way is with the Centerstone Inns, Hotels & Plaza Hotels franchise model."

Details on the property conversions and new construction hotel will be announced later this month.

The Centerstone brand provides a viable franchise alternative, featuring a low cost of entry, low fee structure, short-term agreements, Internet marketing support, dynamic reservation system and more, we are providing hotel owners with a viable franchise alternative. Centerstone Hotels' franchise fees are approximately 2.6 percent of gross room revenue (all inclusive: royalty, marketing, reservations, etc.) compared to the competition of approximately 12.7 percent across its three segment tiers. A Centerstone Inns franchise features a minimum AAA two-diamond-like rating, interior and exterior corridors, in-room coffee, and Free High-Speed Internet Access. Centerstone Hotels boast a minimum AAA three-diamond-like rating, a full-service restaurant or complimentary breakfast, in-room coffee and Free High-Speed Internet Access. Centerstone Plaza Hotels uphold a minimum AAA four-diamond-like rating, complete with an on-site restaurant and lounge, meeting and function space, fitness center, business center, in-room coffee and more. All participate in the "Certified Clean" room program.

For more information on Centerstone Inns, Hotels & Plaza Hotels, visit or call Steve Belmonte at (407) 654-5540.