Claridge's reveals Diane von Furstenberg-designed guestrooms

LONDON, U.K.—Reknown fashion designer Diane von Furstenberg has revealed her collaboration with Claridge’s, envisioning a series of guestrooms and suites in her signature patterned style, the first of which was unveiled this past summer.

For more than a century, the Art Deco hotel gem had become a mainstay in Furstenberg's travels across Europe, so it was only natural that Claridge's brought her on board to design a series of guestrooms, coupling the history of the property with a more avant garde flair.

“Hotels like this don’t exist anymore and the legacy must be respected," says von Furstenberg. "It is very important to keep the original architecture and the formality of the layout of the rooms in order to preserve the old style of grand hotel life that I love so much. It has been a true privilege to design new furniture, fabrics and rugs to keep it relevant for today’s needs and taste.”

Designed in collaboration with longtime friend and interior decorator Olivier Gelbsmann, each guestroom will feature its own DVF style whilst celebrating the Art Deco heritage of Claridge’s. Furstenberg explained that her forays into foreign lands often serve as her essential muse for her design work and she has brought many exotic elements into the spaces.

In Claridge's new suites von Furstenberg has coupled contemporary Chinese florals and animal patterns with an Italy-inspired dressing table, traveling trunks evoking images of caravans and stylish steamers trunks, and a cocktail bar resembling Middle Eastern jewellry boxes.

Each room will also feature handmade furniture by British craftsmen, light fixtures crafted from Murano glass from the UK and Paris, and von Fursternberg's own photography work documenting her travels across Africa, Asia, Europe and the Middle East.

DVF's exclusive textile collection is found on the window dressings, inset wall coverings and upholstery, with cotton canvas fabrics ranging from a black and white ikat print to a bold wide stripe.

The Piano Suite, one of the first to be revealed, will be a light, creamy counterpoint to the vivid living room, featuring a pale thistle and off-white design scheme and a bleached solid oak four-poster bed.

As for the floor coverings, von Furstenberg utilized handcrafted wool and silk rugs from long-time design partner, The Rug Company, featuring modern animal patterns in dark chocolate brown and ivory, and will be inlaid within the suite’s hardwood flooring.

"I don’t want the hotel to change," says von Furstenberg. "I just want it to be more of a fantasy.”


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