It will be the hotel group's first property in the US, and the third hotel under the EAST brand, after the openings of EAST, Hong Kong in Island East in 2010 and EAST, Beijing at INDIGO, Beijing in 2013.
Designed by architecture firm Arquitectonica with interiors by New York-based Clodagh Design, EAST, Miami will have 263 rooms and 89 serviced apartments known as EAST Residences, essentially long-stay hotel rooms with kitchen and laundry facilities, amid Brickell City Centre’s over 5.4 million square feet. Meeting rooms, common areas, guestrooms, and serviced apartments boast modern décor.
Created for travelers looking for a contemporary place to stay, EAST, Miami will have a paperless arrival and departure experience and a one-stop front-desk Guest Experience team.
Alongside two restaurants, a poolside bar and lounge and a rooftop destination bar, there will be meeting rooms and banquet halls with bay views, an outdoor pool deck which can be used for private events that includes an outdoor and plunge pool, a 24-hour fitness center, and wellness treatment rooms. In addition to these amenities, travelers can access the property’s floor-to-ceiling windows, multi-control panel for blinds and mood lighting inside the rooms, complimentary Wi-Fi throughout the property and the largest average room size among hotels in Miami.
Swire Hotels recently announced the opening of The Temple House in Chengdu, China which is the group’s fifth hotel in Asia, following The Opposite House and EAST in Beijing and The Upper House and EAST in Hong Kong. The Upper House in Hong Kong was named as winner in the Top 25 Hotels in Asia in the 2014 Tripadvisor Travellers’ Choice awards.
Brickell City Centre is a landmark $1.05 billion, 5.4 million square feet, mixed-use development in downtown Miami from Swire Properties. The project’s first phase includes a luxury shopping center, two residential towers, a hotel with serviced apartments, a wellness center, and a Class A office building. The project is LEED-registered for Neighborhood Development. As the largest private-sector project currently under construction in Miami, Brickell City Centre began vertical construction in 2013 and the first phase of completion is scheduled for the end of 2015. A second phase of construction will begin in the first quarter of 2016.