Starwood Hotels & Resorts Worldwide and Driftwood Hospitality Management today announced the re-flagging of a downtown Columbus, Ohio Hyatt property as a Sheraton hotel. The Sheraton Columbus Hotel – which is owned by Driftwood Hospitality Management – will undergo a comprehensive $9.5 million renovation. This is the latest of several key conversion deals announced by Starwood recently for its largest brand.
Once complete, The Sheraton Columbus Hotel will feature all of the Sheraton brand’s signature offerings including the Sweet Sleeper Bed, Club Lounge, [email protected] experienced with Microsoft, Link Café and Sheraton Fitness programmed by Core Performance.
Located across the street from the State Capitol and a short distance from Theater Row, the Arena District and the Short North Arts District, The Sheraton Columbus Hotel is also just minutes from the Fortune 500 headquarters of Nationwide Insurance, Limited Brands, Cardinal Health, American Electric Power and Huntington Bank. This is one of more than 65 new hotels and 23,000 rooms Starwood expects to add to the Sheraton portfolio over the next three years as part of a multi-year, $5 billion strategic expansion plan.
The hotel’s owner, Driftwood Hospitality Management is in the process of its own growth initiative, recently finalizing a $400 million joint venture with AGRE U.S. Real Estate Fund, a real estate investment fund managed and advised by an affiliate of Apollo Global Management. Through their collaboration, the companies have launched a broad acquisition strategy, pursuing the purchase, renovation and reflagging of full-service hotels across the United States, including The Sheraton Columbus Hotel. Armet Capital served as the investment advisor to Driftwood in this transaction.
The highlight of The Sheraton Columbus’ newly renovated lobby will be the “[email protected] experienced with Microsoft,” the brand’s signature social hub providing travelers with the opportunity to stay connected with instant access to information and technology for work, leisure and social networking. The hotel’s 400 guest rooms will also be refurbished and feature the brand’s new guestroom design and the all-white Sheraton Sweet Sleeper bed, designed to meet AAA’s Five Diamond Award criteria.
The Sheraton Columbus Hotel will offer nearly more than 16,000 square feet of meeting space, plus a refurbished ballroom and meeting rooms. Additional amenities will include a full-service restaurant, sports bar, lounge and Link Café. The hotel will also feature a fully equipped fitness facility with the brand’s revolutionary new health and fitness program, Sheraton Fitness, designed exclusively for Sheraton guests through its partner Core Performance.