Carlson Rezidor Hotel Group's Country Inns & Suites By CarlsonSM partnered with celebrity interior designer Genevieve Gorder as it launches a new brand identity and a new generation hotel prototype. The announcement came during the Country Inns & Suites annual business conference at the Fontainebleau, Miami Beach.
While the brand has seen upgrades and regular renovation cycles, this is the first time in its 25-year history that it has been completely redesigned to include a new architecture, interior aesthetic and visual identity, including logo. The new Country Inns & Suites logo, which has been reinterpreted to evoke a more modern image, will be seen immediately, with a controlled roll out across the entire portfolio.
The updated hotel architecture and interiors will make their debut in the 4th quarter of 2013. They will have a clean, contemporary look and feel. The architectural design is a departure from previous generations of Country Inns & Suites and will allow the brand to expand in a variety of areas and locations, including urban markets.
Country Inns & Suites partnered with celebrity interior designer Genevieve Gorder to leverage her expert insights on the design needs of today’s consumers and reinforce the direction of the brand.
“Genevieve’s unique ability to add both style and comfort to living spaces translates perfectly to the guest experience Country Inns & Suites are known for — caring, consistent and comfortable hospitality delivered with a touch of home,” said Scott Meyer, SVP, Midscale Brands, Americas, Carlson Rezidor Hotel Group.
Gorder is a member of shows like HGTV’s “Dear Genevieve,” "Design Star" and the upcoming "Genevieve’s Renovation."
“I am so excited for Country Inns & Suites. The design decisions that were made are strong, smart and progressive,” Gorder said. “You do not see attention to detail like this in upper-midscale hotels; it is truly special.”
“With this brand evolution, we’re staying one step ahead of our guests’ already high expectations,” Meyer said, “but our core values remain the same.”