Crowne Plaza Hunter Valley in Sydney, Australia enhanced

Construction of the Hunter Valley's first conference center and an on-site brewery and distillery headline a host of enhancements for Crowne Plaza Hunter Valley, which IHG will continue to manage after signing a new 10-year agreement with owner Schwartz Family Company.

More than $5.19 million is set to be invested into Crowne Plaza Hunter Valley by the Schwartz Family Company, which purchased the hotel in 2012. All upgrades are due to be completed by the end of 2014.

Construction of the $3.77-million Crowne Plaza Hunter Valley conference center received government support, with the Federal Department of Resources, Energy and Tourism granting $235,000. With the conference center will come an upgrade to the existing exhibition space at the hotel, installation of a new commercial kitchen and establishment of a permanent marquee on the grounds.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Crowne Plaza Hunter Valley will also become the center of operations for the Schwartz Family's Sydney Brewing Company, with a 3,229-square-foot brewery, micro distillery and cellar door due to be established as part of the hotel's main complex. Within the next two years, a purpose-built craft brewery and distillery will be established on 101 acres of newly-acquired adjacent land.

Other enhancements to be made include a soft refurbishment of Crowne Plaza Hunter Valley's 150 hotel rooms and 169 two and three bedroom villas, improvements to the hotel's 18-hole golf course, expansion of the kid's club (which has already received a children's train and 22-horse carousel), an extension of the hotel's Grapevine Bar and Restaurant, and new energy and water consumption infrastructure.

Suggested Articles

Lodging owners who have the appropriate resources and capital have an opportunity to renovate at an accelerated rate and at more competitive prices.

The £18.4 million fine stems from a data breach discovered after the company purchased Starwood Hotels & Resorts Worldwide.

The new fabric finish incorporates chemistry to protect and surround each fabric fiber.