InterContinental Hotels Group (IHG) will continue its distribution growth in the region with Crowne Plaza Hotels & Resorts, adding 10 new hotels to its brand portfolio in 2012. This will bring the total number of Crowne Plaza Hotels & Resorts operating in Greater China to 63 and make it the largest upscale international brand in the country.
Crowne Plaza Hotels & Resorts is the fourth largest upscale hotel brand in the world, and is one of the fastest growing brands in Asia Pacific with a strong development pipeline. The 10 new hotel openings are said to reinforce the company’s commitment to growth in Greater China. Crowne Plaza Hotels & Resorts is currently located in nearly 60 countries.
By the end of 2012, Crowne Plaza will become the largest upscale international hotel brand in Greater China with hotels operating across 50 cities and another 50 in the development pipeline to be opened in the next three to five years.
The Crowne Plaza global portfolio has doubled since 2003 to nearly 400 hotels, and its global pipeline has increased fourfold to 115 hotels, the most hotels in the development pipeline of any upscale brand globally.
The 10 hotels opening in Greater China in 2012 are: Crowne Plaza Hefei (August 2012), Crowne Plaza Huangshan Yucheng (August 2012), Crowne Plaza Shanghai Anting Golf (August 2012), Crowne Plaza Hong Kong Kowloon East (September 2012), Crowne Plaza Xi’an (August 2012), Crowne Plaza Xishuangbanna (October 2012), Crowne Plaza Xuzhou Dalong Lake (October 2012), Crowne Plaza Zhenjiang (September 2012), Crowne Plaza Tianjin Meijiangnan (December 2012), and Crowne Plaza Lanzhou (November 2012).
One of the 10 new hotels, Crowne Plaza Xishuangbanna, is part of the brand’s push into top resort destinations. Located in southern Yunnan, the Dai Palace-inspired Crowne Plaza resort offers 520 guest rooms, and features approximately 16,145 square feet of ballroom that accommodates 1,000 people seated banquet style, two additional junior ballrooms, 12 meeting rooms and a grand VIP welcome hall.
Opening this September, Crowne Plaza Hong Kong Kowloon East, located in Hong Kong’s Tseung Kwan O town center, will be the second Crowne Plaza hotel in Hong Kong. The hotel offers 359 well-appointed guest rooms and features 25,833 square feet of function area, including 11 multi-function rooms to accommodate 1,250 guests for sit down banquet and 2,000 guests for receptions. The grand ballroom is one of the largest in Hong Kong with its 6.75-meter high ceiling.