As part of the new brand direction for Renaissance Hotels, David Ashen, principal of dash design, and his team completed the redesign of 807 rooms, including 10 suites, as well as guest corridors. The goal of the redesign was to create a unique boutique environment within a 900-room building while staying true to the Renaissance brand core values.
According to Ashen, dash design’s design concept came from the idea of Washington, DC, being the nation’s hub, so the focus was on what was American rather than specifically local. "We wanted to create what we called ‘A New American Original’ and took our inspiration from casual American fashion,” he said.
The dash design team explored iconic American elements such as leather; red, white, and blue; khaki and plaid; and tailored design to create a look that is contemporary. The rooms’ color scheme combines a neutral khaki palette with splashes of color. The furniture in the rooms is inspired by twentieth century modernism.
The dash design team included creative director Evelyn Sherwood, project manager Ned Lager, and designers Vasiliki Zannettis, Lindsey Bonime, Silvia Park and Jeehee Son. dash design’s portfolio of work includes hotels, restaurants and retail stores, among others. Current work includes projects in New York City, Greenwich, Washington D.C., Cincinnati, Shanghai, Charlotte and Istanbul.