Dawson Design Associates-designed Hotel Zetta opens

Viceroy Hotel Group launched Hotel Zetta San Francisco, a 116-room hotel positioned in the convergence of SoMa, Mid-Market and Union Square.

Acquired as the former Hotel Milano in early 2012 by Pebblebrook Hotel Trust, the property is managed by Viceroy Hotel Group and is being introduced as part of the group’s Urban Retreat Collection.

Conceived by Seattle-based hospitality interior design firm Dawson Design Associates, the hotel incorporates eclectic and sustainable architecture, technological and recycled elements, and ultramodern chic furnishings. The hotel has a chandelier made of recycled sunglasses, a front desk made from a lumberyard's reclaimed wood, wall hangings made from discarded computer discs and photo negative films made into a wall of lobby art.


Spanning eight floors, the hotel has 116 guestrooms and suites, playroom, restaurant, bars, a fitness room, a wellness center and meeting rooms equipped with permanent whiteboards and corkboards. The hotel’s 1,500-square-foot playroom for adults offers food and drink service, a pool table, shuffleboard, lounge chairs and video games. The hotel also provides guests with work stations and Web-enabled flat-screen Samsung TVs, apart from Skype calls inside an old red London phone booth.

The former Hotel Milano is located adjacent to Westfield San Francisco Shopping Centre and near the Moscone Convention Center.

Hotel Zetta also formed culinary partnerships which it will officially open later this year.

Hotel Zetta San Francisco, originally built in 1913, opens in time for its 100th anniversary. It is located at 55 5th Street in San Francisco, California.

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