Danish design venture Wrong For Hay launched Rope Trick, a new floor lamp by German designer Stefan Diez. The adjustable floor lamp can be used as a reading lamp or as an atmospheric uplighter. An upright extruded textile-covered plastic stem appears to defy gravity, carrying Rope Trick’s LED head and translucent diffuser. By moving the head along the textile stem, one can change the orientation of the light, which is powered by a dimmable, 11W/1080 lumen LED chip. The floor lamp is the first release from a family of Rope Trick lamps that are currently being developed by Diez.
A collaboration between Danish design brand Hay and London-based designer Sebastian Wrong, Wrong For Hay is a new design venture that debuted in 2013. Wrong for Hay is based in London under the creative direction of Wrong.