Dream Downtown opens following renovation

 

Pool Deck // (c) 2011 Dream Downtown Hotel

Following a $270 million renovation, Dream Downtown, a Dream brand property by Vikram Chatwal Hotels, is officially open. The 1960s Albert C. Ledner building is situated on the cusp of Chelsea and the Meatpacking District. The 190,000 square foot property boasts 316 guestrooms and suites, a lobby restaurant and VIP penthouse lounge, a fine dining restaurant, pool deck, beach club and a fitness facility with spa services. The project was led by Handel Architects and leading design partner Frank Fusaro, who successfully captured the surreal aesthetic that has become synonymous with the Dream hotels brand.

The original building was designed in 1966 for the National Maritime Union by Albert C. Ledner. Fusaro and the Handel design team respected the essence of the Ledner vision while transforming it to accommodate the hotel's guest program, by adding additional maritime-inspired windows of varying dimensions. The stainless steel façade is inspired by modern artist Anish Kapoor’s installation Sky Mirror. The sloping façade on 17th street offers the hotel a wide variety of room types.

The interior of the Dream brand hotel is inspired by Andy Warhol and his Factory of artistic personalities. Influenced by the aesthetic of The Factory, Dream Downtown transports the metallic theme to the modern day, with layers of silver serving as the backdrop to the guest experience and advancing the feel of limitless space. The palette of sparkling silvers, grays, purples, glass and chrome complements the hotel’s remarkable 17th Street façade.

The guestrooms are loft-inspired, reinvented with Ardex cement floors featuring deconstructed patchwork Tabriz rugs positioned under the beds, flanked by contemporary pieces. The guestrooms are complete with custom-chrome FX headboards and customized Etro amenities in the bathroom. Teak honor bars feature custom stemware and purple spot lighting with a peek-a-boo “window” into the bar’s offerings. Elemental materials balance the industrial-chic aesthetic in a natural and sophisticated manner. Many of the guestrooms feature Juliet balconies, while several of the suites even feature private pool deck patios.

The central focus for Dream Downtown is the pool deck that resides directly above the lobby lounge, with a translucent glass bottom. The outdoor terrace and garden is complete with a bar and grill, and a beach club complete with white sand. Above the pool area is the 1,500 square-foot fitness center with spa treatment rooms.

Dream Downtown has a chic selection of entertainment venues, such as the 4,500 square-foot exhibition space located on the ground floor or the TAO/Strategic Group-operated PH-D ("Penthouse at Dream") Lounge, featuring a dance hall and outdoor terrace.

Marble Lane, a contemporary steak restaurant open for breakfast, lunch and dinner as well as 24-hour room service, is also operated by TAO/Strategic Group and inspired by Executive Chef Miguel Treviño. The restaurant is inclusive of black leather banquets, low-slung seating and European-inspired white marble tables.

Dream Downtown will soon welcome Romera New York, opening in fall 2011, as the first project from Dr./Chef Miguel Sanchez Romera in the United States. The 65-seat restaurant will offer an introduction to Neuro-gastronomy with a 12-course tasting menu.

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Hotel Optimization Part 3 | Available On Demand

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event, now available on demand, for expert panels focused on getting you back to profitability.