Dubai gets Middle East's first Millennium Plaza

On the heels of the brand's recent announcement of serviced apartments in the Emirate, Millennium and Copthorne Middle East has opened its first Millennium Plaza branded hotel in the region on Dubai’s Sheikh Zayed Road.

The 65-story Millennium Plaza Hotel Dubai has 413 guestrooms, four F&B outlets and five meeting rooms, with five additional rooms expected to be added in Q2 2012.

While the hotel will largely cater to business travelers, it is targeting all market segments, general manager Muin Serhan told Hotelier Middle East.

“Firstly, we’ve put a strong emphasis on kids’ F&B and activities, because they are of course a key factor in attracting family business. Plus the size of our rooms allows for two children to be in one single room with their parents — and many of our double rooms are connecting.

“Secondly, we've contacted all malls in Dubai, and arranged to have shuttle buses to and from each of them daily,” added Serhan.

“Others may prefer beach activities, so we offer scheduled trips three times a day, to drop guests at Jumeirah Beach area. Our travel partners around the world have agreed this is a great selling point, and will help us compete with the purely leisure facilities here in Dubai,’ he asserted.

Another strong selling point is the hotel’s location opposite the Emirates Towers metro station, Serhan added.

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