EAST, Beijing to open in September 2012

Following the opening of EAST, Hong Kong from Swire Hotels in Jan. 2010, EAST, Beijing is to officially open at INDIGO in Chaoyang District, Beijing late Sept. 2012.

EAST, Beijing is located in Jiangtai in the Chaoyang District of Beijing between the fourth and fifth Ring Roads and within INDIGO, a joint venture mixed used development by Swire Properties Limited and Sino-Ocean Land Holdings Limited. Following The Opposite House at Sanlitun Village, EAST, Beijing is Swire Hotels’ second hotel in the capital and the fourth in Asia.

EAST features a paperless check-in and check-out experience and a one-stop front-desk Guest Experience service team. The hotel has 369 rooms, including 23 suites, such as the Urban View rooms with scenes of Beijing’s downtown, and Park View rooms overlooking a 17-hectare park under development adjacent to the property. All rooms come with iPod touch technology and complimentary Wi-Fi broadband Internet access in-room and throughout the hotel.

Facilities include Beast (Body by EAST) which includes a gym, a swimming pool and an outdoor splash pool. The executive floors and executive lounge, Upstairs, can be found on the 24th and 25th floors of the property.

Dining and entertainment are highlighted by two restaurants, Feast (Food by EAST), an all-day dining restaurant serving up international favorites, and Hagaki, a Californian-inspired Japanese restaurant. Xian is a multi-element bar, lounge and music venue on the ground floor.

The Workshop is EAST, Beijing’s meeting and events space on the third floor, and has numerous break-out spaces, including an open kitchen area, a noodle bar and a candy wall for scheduled meals or impromptu snacks.

The hotel is connected to the INDIGO shopping mall and adjacent to ONE INDIGO, a Grade A office tower and will be connected to the Beijing Subway Line 14 in the future.

Suggested Articles

This week has been about the economy and budget sector, the planet and whether the Reuben Brothers go clubbing a lot.

Hilton has taken its brand stable up to 18 with the launch of Tempo by Hilton, which it described as an “approachable lifestyle brand".

The budget hotel sector has seen its focus expand to look not only at price, but at design and concept, as guests have become more demanding.