FairBridge Hotels International, a hospitality firm based in downtown Spokane, WA, has announced the addition of three new properties to the FairBridge family in Wisconsin.
FairBridge Inn Express, the mid-scale limited-service flex concept brand in the FairBridge family, has added two properties. The Ladysmith location was formerly an AmericInn. The second, located in Wisconsin Dells, was the independently owned Riviera Suites. The third, located in Thorp, Wisconsin, formerly AmericInn, is now flying the FairBridge Inns & Suites flag, the mid-scale expanded service brand.
FairBridge Hotels brand offers a customized model and flex-concept approach as an alternative to the traditional franchise method by allowing operators to join a membership organization that offers the affiliate members a unique, vibrant, and dynamic brand identity with complete back-end operational support without having to assume any of the complex burdens of hotel franchise relationships.
Currently there are 15 FairBridge sites in the US with almost 20 more in the pipeline scheduled to open in late 2011 and early 2012.