Fairfield brand debuts in Asia with Fairfield Bengaluru Rajajinager in India

Marriott International expanded its brand offering in Asia with the opening of its first Fairfield by Marriott hotel in Bengaluru, India. The brand is a player in the moderate tier segment.

Considered a growth engine for the company's expansion in Asia with 12 hotels signed in India and additional properties signed in Nepal and Indonesia, Fairfield represents an opportunity for Marriott International to move into new locations and markets. Marriott international offers nearly 20 brands globally, with eight in Asia Pacific. The addition of the Fairfield brand to this area is eyed to enhance the company's ability to meet the demands for international moderate tier brands.

Introduced in 1987, Marriott now has more than 715 properties throughout the US, Canada, Mexico and now India. It is designed to provide both business and leisure guests.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

The Fairfield Bengaluru Rajajinager in South India offers 148 rooms and Kava, a three-meal-a-day restaurant that will serve authentic Indian cuisine along with Western menu options, including both buffet and à la carte options. In addition, the hotel has a functional lobby with a bar lounge and 24/7 Market for drinks and snacks; banquet and meeting room space; a business center; as well as a fitness center and a rooftop pool.

Suggested Articles

Gross operating profit per available room dropped to -$17.98 while total RevPAR dropped 92.9 percent to $17.39 for the month.

As businesses plan their back-to-work strategies, implementing a safe workplace is at the top of every executive’s mind.

The project at the Quality Inn & Suites Garden of the Gods in Colorado Springs, Colo., included updating all 124 guestrooms.