IHG (InterContinental Hotels Group) is slated to introduce its Holiday Inn Express brand to Australia with the signing of the Holiday Inn Express hotel in a key Perth CBD location. Perth-based developer Sunfire Asset has engaged IHG to manage the new-build 224-room Holiday Inn Express hotel, to be located at 257 Adelaide Terrace, overlooking the Swan River.
The new $36-million development will incorporate a 20-floor hotel and a circa 1888 heritage house, with construction expected to commence in mid-2013 and the opening slated for early 2015. Features will include the company’s “Grab & Go” breakfast, flexible meeting spaces, self-service facilities, laundry and complimentary Wi-Fi throughout the property.
The development is said to address the demand for additional hotel rooms in Perth, which boasts Australia’s highest CBD hotel occupancy rates, sitting at 85.1 percent in December 2012 and forecasted to rise to 88.2 percent in the financial year to June 2015.
Holiday Inn Express is one of nine IHG brands, including three brands that are currently operating in Australia: InterContinental, Crowne Plaza and Holiday Inn. First launched in 1991, the Holiday Inn Express brand has grown to more than 2190 hotels worldwide, the biggest brand portfolio within the IHG estate.
Also debuting in India, Bahrain and Thailand this year, Holiday Inn Express continues to expand across Asia, Middle East and Africa, with 12 hotels (and 2,877 rooms) currently operating and 35 hotels in the pipeline. India will be home to 15 of these hotels, with 12 planned for Indonesia.