NH Hotel Group will bring its nhow brand to the UK capital in a new development located within the districts of Shoreditch and the City of London. The development is part of the management agreement signed between the NH Hotel Group and AXA IM - Real Assets. NH is expected to operate its first nhow hotel in the UK by 2019.
Located in a 5.5-acre mixed-use new development called 250 City Road, and designed by architect Lord Norman Foster's studio, Foster + Partners, the eight-floor hotel will have 190 rooms, a restaurant, bar, gym and meeting rooms.
Under the umbrella of NH Hotel Group, nhow hotels’ designers include: Foster + Partners; OMA, founded by Rem Koolhaas; Karim Rashid; Sergei Tchoban and Matteo Thun. nhow already has a presence in Milan (Italy), Berlin (Germany) and Rotterdam (The Netherlands), and is expected to reach 12 additional destinations by 2018.
In addition to the current nhow hotels and the one signed in London, the company has two other ongoing nhow projects – one in Amsterdam, called nhow Amsterdam RAI, and another development in Santiago de Chile.