Grand Mercure Melbourne Flinders Lane reverts to Sebel namesake

Accor Vacation Club announced that its apartment hotel in Flinders Lane Melbourne is now known as The Sebel Melbourne Flinders Lane.

Two years ago, the hotel underwent a $4.3-million makeover of the suites and public areas. Now, staff dressed in new uniforms designed by David Lawrence, Country Road and Sportscraft will host guests in Sebel style.

The all-suite apartment hotel has suites with sizes varying from 495 square feet to 689 square feet, and all have a designer urban kitchenette, a dining area with stone top dining table, a leather chaise lounge with sofa bed, a work desk with cowhide chair, large screen LCD TVs in both the lounge and bedroom, media hub connectivity, iPod docking station and a bedroom with oversized fully upholstered bedhead. All courtyard view rooms have faux European styled balconies that overlook the Parisian styled, private green oasis.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

The Signature Suites offer an increased level of luxury. Measuring 1,023 square feet, the Signature Suites provide all standard suite features with the addition of a cocktail bar with glass fronted wine fridge, 55 inch LED TV, separate office area, bathroom with free standing bath tub, and the ability to interconnect to a second bedroom.

The Sebel Melbourne Flinders Lane is located among blocks of department stores, boutiques, outlet shopping and rag-traders, five star restaurants and bars and cafes.  It can be found between Elizabeth and Queen Street, in close proximity to all of Melbourne’s shopping, and entertainment district.

The building, which is located at 321 Flinders Lane, was built in 1921 on the former Dr. Jaeger’s Sanitary Woollen System site, the company later evolving into the Jaeger fashion house. The building was first tenanted in 1923 and housed various textile and fashion retailers including Wallace Buck & Goodes, the founder of Henry Bucks & Co.

Suggested Articles

The company will introduce the antimicrobial and antiviral Surface-Guard Technology on select Sealy products beginning in early 2021. 

The first HospitalityVIEW meeting reached a consensus that technology innovation will be a driving force to lead the industry out of the downturn.

While profits remained positive for the second consecutive month, the rate of growth slowed from July.