Hilton's upper-midscale Hampton brand has launched a new prototype for both its Inn and Suites hotels in the Americas. The redesign is part of its expansion strategy to increase its portfolio of 2,345 open hotels and more than 610 projects in development worldwide.
The brand has already released a guestroom guide for new and existing hotels. A renovation guide for existing Hampton hotel lobbies and exterior spaces will be released in summer 2018.
“The new prototype is a natural evolution of our proven model that has made Hampton the segment’s market leader and is in direct response to owner and guest feedback and research,” Shruti Gandhi Buckley, global head, Hampton by Hilton, said in a statement. “The prototype demonstrates our commitment to providing better value to owners through conscientious, thoughtful design and enhancing the guest experience to meet the evolving needs of travelers.”
The new Hampton prototype comes with an updated exterior, public space and guestroom designs. These updates reflect industry best practices, owner insights, guest research and variable input from key stakeholders, Hilton said. Hampton hotel owners can choose between two optional décor packages for the guestroom and public spaces for ease and speed of execution.
The new exterior façade has enhanced lighting, a fin design and paint scheme, a porte cochère and enlarged windows while maintaining the flat roof from the original prototype. In addition, the new prototype has 2,000 square feet less building area required. For the public spaces, Hilton has revamped the lobby, front desk area, corridors and meeting rooms with new signage and décor. The new guestrooms are redesigned with warm color palettes, new bedding and space-saving alterations, like mounted TVs, storage units and a desk area. Within each guest bathroom, there are improved lighting, décor and bath fixtures.
This latest update will continue offering Hampton Inn amenities, including free, hot breakfast, breakfast to-go bags and free Wi-Fi in every room, despite the numerous changes. Select properties will have digital key access.