Hard Rock International; Abu Dhabi Financial Group (ADFG), an investment firm headquartered in Abu Dhabi; and Sheffield Holdings, a developer in the United Arab Emirates, announced the scheduled opening in the middle of 2015 of the Hard Rock Hotel Dubai Marina.
The hotel will be managed by Hard Rock International and will be housed in the Marina 101 development set within the Dubai Marina neighborhood. With 101 floors, Marina 101 will be the second tallest building in the UAE upon completion. The tower will be divided into three different levels, the first of which is the 281-room Hard Rock Hotel, the collection's first property to open in the Middle East, occupying the first 33 floors.
Hard Rock Hotel Dubai Marina will have a club lounge and dining establishment on the 101st floor, complemented by the brand's signature entertainment. The property will also have the Rock Spa, including its Rhythm & Motion spa menu and the Body Rock workout facility.
Guests may similarly choose from a variety of fine dining and entertainment options. Additionally, the property will offer pre-function meeting and event space, including an outdoor terrace at lobby level and the 101st floor lounge area, music memorabilia, a Rock Shop including Hard Rock's merchandise and The Sound of Your Stay, the brand's music amenity program exclusive to guests of the hotel.
The project is located in the area of Dubai Marina, close to other projects such as Jumeirah Beach, Marina Walk, Dubai Internet City and Dubai Media City.