HBA Atlanta unveils office

Atlanta, GA - Hospitality design firm HBA Atlanta has opened a new office at Two Peachtree Pointe in Midtown.

The space, designed by five of HBA Atlanta’s staff, is expected to “foster inspiration, creative synergies and idea sharing, while delivering on the brand’s promise of excellence, sophistication and innovation in design,” the company says in a prepared statement.

During the opening, Howard Pharr, president of HBA Atlanta, said: “We would not undo a single decision. Now our own home, so to speak, becomes a living, working showcase for our ideas, for the power of our art packages and the excellence of the manufacturers we recommend to our clients.”

Commenting on the inspiration for the move, co-designer Renee Timonera said: “We simply lacked the signature wow-factor that HBA is known for in our old space.”

After 20 years in the previous office, the physical restrictions and challenges that the old layout imposed have been removed. With 25,000 square feet, the new office doubles HBA Atlanta’s workspace.

“There is nothing quite like it in Atlanta,” said Eric Chiarelli, another of the project team. “It was important to have fantastic lighting – natural light just floods into the studio space. I think of the studio as a design lab. The palate is white, but unlike a scientific lab, it’s not at all hard or cold, but it is a place where serious work gets done.”

Approximately two thirds of the space is devoted to the studio and adjoining library. The studio is organized around team workstations, each centered on a breakout area where the team can meet, share drawings and plans and exchange ideas. Frosted glass dividers offer privacy and insulation from foot traffic.  The ceiling in the studio is exposed, meant to convey a loft-like feeling. Also, the cafe is an extension of the studio, providing a casual setting for collaboration.

In the main lobby, visitors are greeted with a 72-inch computer-controlled flat panel monitor that displays a customizable, changing portfolio of HBA photos, renderings, and drawing. More than a dozen smaller flat screen monitors adorn the walls of the office, offering images relevant to visiting clients. Also with technologically advanced features, as a global office, managing HBA’s presence in Dubai and London, and boasting a worldwide project portfolio itself, the Atlanta office boasts of videoconferencing capabilities, including a 65” plasma screen, ceiling mounted video cameras, and an Optos glass wall system.

HBA employs over 425 design professionals in 13 offices worldwide: Los Angeles, Atlanta, San Francisco, London, Hong Kong, Shanghai, Tokyo, Singapore, Brisbane, Melbourne, New Delhi, Dubai, and Manila. Its achievements are attributed to HBA’s fundamental values of research and sensitivity to the needs of its markets.



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