HBA develops first Swisstouches Hotel in China

Hospitality design firm HBA widened its international portfolio with the completion of the Swisstouches Hotel Xi’an in China. HBA was tasked to create a showpiece interior for the new luxury company’s first property, and was given the full interior design scope of the Swisstouches hotel, including all guestrooms and public spaces.

To begin the design process, HBA traveled to Switzerland to research and learn Swiss contemporary design elements. HBA’s inspiration for the property was the Swisstouches brand concept.

For the lobby, the floor and rectangular columns are clad in white stone and custom blue rugs define seating areas. A pod replaces the traditional, long wooden reception desk with a stone and glass piece. The staircase itself is open, as if suspended by steel cables, which leads to the mezzanine, where parallel stainless steel panels of varying widths are striped with red light, representing Switzerland.

The two-story Swisstouches Spa includes several private rooms and a variety of hot and cold dip pools, in addition to the usual functions of a pool area. Similar to spas in Switzerland, the atmosphere is mineral finished with a variety of textured beige and gray stone. The main pool is a black rectangle, while the hot and cold circular dip pools are turquoise.

There are several food and beverage outlets, all carrying Swiss-influenced themes, including the Chinese restaurant, the Lord’s Home, where Chinese dishes are served in the atmosphere of a Swiss home, complete with many different rooms, including a study, a parlor, and a butler’s room. The Swisstouches Café, for all-day dining, features a wall of European beers and wines. The Noodle Bar serves more than 150 different types of noodles, at a long white counter surrounding a stone rectangular preparation area. Meanwhile, a bar is located on the top floor of the hotel, boasting massive-scale wall art installations in splashes of red.

The 318 Swisstouches guestrooms feature walls with uniform light gray wood tone, custom carpet with intricate design of red lines, and mezzanine ceiling.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.