Hersha Purchasing & Design collaborates with C3D Architecture for The Bernic

The Bernic, a new hotel located at 145 East 47th Street, is slated to open in Midtown Manhattan East this winter. The interior and exterior designs were done by Hersha Purchasing & Design and C3D Architecture.

The glass and gunmetal façade will be divided into two volumes. The base will follow street line, while the upper portion of the building will have a different feel. There will also be outdoor balcony terraces.

The 21-story boutique hotel in Manhattan will have 96 guestrooms including a luxury-level penthouse suite, virtually all of which will be outfitted with balconies. Floor-to-ceiling windows will offer views of the city’s skyline. Each guestroom will have bath amenities by Beekman 1802, an iron and ironing board, an in-room safe and in-room refreshment bar.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Amenities at the property will include wireless connectivity in-room and throughout public spaces, accelerated cellular service through a Distributed Antenna System, in-room cordless phones and 43-inch flat screens with Apple TV technology.

The Bernic commissioned Ian Sklarsky as mixed media artist-in-residence. Sklarsky will produce murals that depict iconic cityscapes.

For dining, the property will have the Allora restaurant and rooftop skylounge from Elio & Sons, coming in spring of 2016. Allora will be a 1,600-square-foot, 72-seat restaurant and its rooftop skylounge will offer guests and patrons a 360-degree view of the city. Allora will have a carrera marble bar and herringbone floors.

The property – to be managed by Marshall Hotels and Resorts – will be located near the United Nations Headquarters, Fifth Avenue, Chrysler Building, Rockefeller Center and Times Square Theater District.

Suggested Articles

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.

Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.