High-end design vs. upkeep

Wallpaper has been given new life thanks to the advent of digital printing, which provides for better color and design options. Here and below, from Blackpop.

Wallpaper has been given new life thanks to the advent of digital printing, which provides for better color and design options. Here and below, from Blackpop.

 

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


While designers are busy taking chances on new materials for hotel wallcoverings, the hotels themselves need to be aware of how to take care of these products so that they can live on well after they are installed. 

Textured wallcoverings, for example, are expensive and unique, making them difficult to replace if they are damaged.

“There is more difficulty involved in cleaning textured items,” said Kelley Sanford, a designer with Moz Designs. “Something like vinyl can be wiped down with any harsh cleaning materials, but all the different possible textured surfaces have separate expectations for cleaning.” 

Sanford said that in some cases, the design of the textures can hide some damage, but when they are damaged in plain view the costs of replacement increase. 

Moz Designs’ newest line combines the look of wallcoverings with the reflectance of metal, and their form makes them durable and easy to clean. “Nothing is easier to clean than metal,” Sanford said.

“With the correct substrate specification and preparation, plaster finishes can genuinely last the life of the building,” said Daniel Nevitt, CMO for Armourcoat.

In the past, manufacturers had trouble producing enough volume of wallpaper, but now with digital printing, the task is simpler.  

In the past, manufacturers had trouble producing enough volume of wallpaper, but now with digital printing, the task is simpler. 

 

These finishes also only require minimal maintenance, equivalent to a dusting and a re-waxing “every couple of years,” according to Nevitt. He also recommends basic plaster for high-traffic areas that are known to incur damage from guests or hotel staff, as they are easy to replace.

“If a room is respected, anything can last,” said Maxine Hall, creative director at Blackpop. Hall said that the chances hotels take on using high-quality wallcovering designs are well worth the risk when it comes to elevating the look and feel of a space. 

“Hotels have to stand out above the rest; they have to stick in people’s memories,” Hall said. “It doesn’t work for these hotels to be homogenized like a shopping center. You want your hotel to be a talking point.”