Hilton attempts to redefine airport hotels

 

Hilton Frankfurt Airport

Months after changing its name to Hilton Hotels & Resorts (formerly Hilton Hotels), the flagship brand of Hilton Worldwide is now attempting to redefine the airport hotel experience.

The design-driven Hilton Frankfurt Airport hotel, slated to open in March 2011 in Frankfurt, Germany, is the newest example of how Hilton Hotels & Resorts is upping the ante on the airport hotel model it invented in 1959.

Hilton Frankfurt Airport will be a centerpiece of the futuristic The Squaire—a mixed-use complex that extends like a horizontal skyscraper above the ICE high-speed railway station at Germany's Frankfurt International Airport. It will serve as the airport's very own city "square."

Hilton Frankfurt Airport represents–along with two other high-end Hilton airport hotels that opened in Chicago and Beijing in July 2010–the brand's new wave of sleeker, leisure-oriented airport hotels that are more relevant to today's travelers.

As the lines between business and leisure travel continue to become increasingly blurred due to travelers seeking more "bang for their business travel buck," Hilton Frankfurt Airport is throwing more leisure add-ons, chic style, luxury touches and inviting spaces into the mix without compromising its business offerings.
 

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