Hilton Worldwide announces Turkey expansion

Hilton Worldwide reached an agreement to introduce four new hotels in Turkey under its mid-market Hilton Garden Inn and economy Hampton by Hilton brands. The latest agreements see Hilton Worldwide surpass 60 hotels trading and under development across the country, coinciding with its 60th year anniversary in the Turkish market.

The company opened its first hotel - Hilton Istanbul Bosphorus - in 1955; and it now boasts more than 7,500 rooms across the country, with more than 5,000 additional rooms in the development pipeline.

Hilton Garden Inn will add Isparta and Safranbolu to its portfolio, while Hampton by Hilton will welcome new hotels in Kahramanmaras and Izmir, Aliaga. The hotels are all expected to open in 2016.

FREE HOTEL MANAGEMENT NEWSLETTER

Like this story? Subscribe to Hotel Design!

Hospitality professionals turn to Hotel Design as their go-to news source for the latest products, projects, and trends for hotel interior designers and architects. Sign up today to get news and updates delivered to your inbox and read on the go.

Hilton Garden Inn Isparta will offer 150 guest rooms over 12 floors. The property will be managed by Hilton Worldwide on behalf of the new owner Şener Gida Magazacilik Inşaat Turizm San. Tic A.Ş., and is due for completion in the first quarter of 2016.

Situated at a height of 1,035m above sea level, Hilton Garden Inn Isparta will be set in an area known locally as the “Lakes Region.” Close by the property will be the National Parks of Kovada and Kızıldağı. Known as “The City of Roses,” Isparta is known for its rosewater and rose oil industry, and produces around 50 percent of the world's rose oil. Other industries in the region include textiles and natural stone production.

Hilton Garden Inn Safranbolu will offer 128 guestrooms and a number of food and beverage options, including a restaurant, garden lounge and lobby bar. The property will also have an independently run spa on site. Hilton Worldwide will manage the hotel on behalf of the new owner Pürpa Turizm ve Otelcilik San. Ve Tic. A.Ş. upon completion, predicted for the first quarter of 2016.

Safranbolu, situated in the Karabuk province, is eight kilometers from the capital of Karabuk, which is in the top 10 Turkish cities for GDP. The city center of Safranbolu was added to the list of UNESCO World Heritage sites in 1994 for its Ottoman architecture.

Hampton by Hilton Kahramanmaras will house 80 guestrooms, and provide onsite food and beverage outlets. The original hotel will undergo a complete renovation, due to be completed in the third quarter of 2016. The site will be run as a franchise by owner Bellizade Turizm Otelcilik Gıda San. Ve Tic. Şti, on behalf of Hilton Worldwide, and will operate in the commercial center of the city.

Kahramanmaras is home to more than 500 factories, producing more than $3 billion worth of industrial goods each year.

Meanwhile, Hampton by Hilton Aliaga will provide 117 rooms, as well as five meeting rooms at an average of 474 square feet. The hotel will be franchised by Hilton Worldwide to new owner İzmir Mühendislik Müşavirlik Makine ve Demir Çelik Sanayi Ticaret A.Ş. and is slated to open in early 2016.

The hotel will be located on the North Shore of the Aliaga Gulf, set between the beach, city and business hubs. Aliaga is in an industrial district of Izmir, situated 50 kilometers north of the city center.

PHOTO OF HAMPTON BY HILTON ALIAGA

Suggested Articles

The latest report from STR shows negative year-over-year results in the three key performance metrics during the week of July 7-13.

Ritesh Agarwal, the company's 25-year-old founder and CEO, has signed a $2 billion primary and secondary management investment round.

By year's end, the Turkish hotel company will have five properties along the Red Sea and Mediterranean.