Hirsch Bedner Associates announces promotions, office and project openings

HBA/Hirsch Bedner Associates appointed two new partners, bringing the firm’s total to 24 across the globe; a principal; and three associates at HBA San Francisco.

Darrell Long, formerly design director/associate at HBA Los Angeles and now partner, has practiced interior design for 18 years and covers hospitality, residential, retail and recreation design. He is currently the lead interior designer on 8950 Sunset Blvd, a boutique hotel in the heart of the Sunset Strip.

Sandra Cortner, the principal/partner of HBA Atlanta, has more than 30 years of design experience, and creating some of celebrated properties including Jing An Shangri-La, Shanghai, Mandarin Oriental, New York and Raffles Istanbul.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Additionally, HBA named one new principal and three new associate designers in the San Francisco office. Meghann Day will serve as principal, while Brooke Copani, Natalia Khaw and Natalie Reeve will serve as associates. Todd Ellenberger was named associate in the Atlanta office.

To cement its position as a leading hospitality interior design firm, HBA will be opening four new offices in 2015: HBA Miami, HBA Macau, Studio Mumbai and Studio Guangzhou.

The Miami office will focus on new business in South America. The Macau office will be focused on designing casinos. Studio Mumbai and Studio Guangzhou are positioned to take advantage of the growing markets in which they reside.

Meanwhile, the list of openings for HBA in 2015 includes: Indigo Bangkok, NUO Beijing, Grand Hyatt Mecca, Ritz Carlton/JW Marriott Galaxy Macau, Raffles Jakarta, Hilton Haikou, Hauluxe Nanchang, Indigo Taiwan, Hilton Wenchang, 230 Peachtree, Shangri-La Fort Bonifacio, Sifang Collective and LC Nanjing.

HBA has a team of more than 1,600 designers who provide design information on hospitality and residential projects, as well as industry trends in markets worldwide. 

Darrell Long

Sandra Cortner

Suggested Articles

While profits remained positive for the second consecutive month, the rate of growth slowed from July.

While it may require some work to properly transition a property to appeal to the daily business “traveler,” the advantages are clear.

The final day of Hotel Optimization Part 2 focused on booking channels, cleanliness protocols and maximizing revenue in the age of COVID-19.