Hirsch Bedner Associates leads The Ritz-Carlton San Francisco’s update

Located within San Francisco's luxury enclave, Nob Hill, The Ritz-Carlton, San Francisco completed its multi-phase transformative renovation. Led by hospitality design firm Hirsch Bedner Associates (HBA), the classic architectural form of this hotel was carried throughout its interiors and contemporized with modern detailing.

Drawing inspiration from the bay and the city's fog, the Nob Hill hotel's 336 guest rooms, inclusive of 60 suites, were renovated in a palette of steely blues and greys, while furnishings take their cues from the designs of couture fashion and men's fine tailoring. Key elements include curtain cords resembling a man's belt, chairs and chaise lounges in tweed fabric and abstract artwork that gives nod to the history of the San Francisco ballet.

According to HBA principal designer Kathleen Dauber, the new guestroom design was inspired by San Francisco's Wilkes Bashford -- one of the city's iconic luxury department stores - and the legacy of former Mayor Willie Brown, known for his suits. This suiting aesthetic can be found in the specially woven pillows, and the layering of the wall coverings in the guest rooms and corridors.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


The downtown San Francisco hotel now also has contemporary new interiors and high-tech flourishes, such as Virtual Concierges located in the lobby and meeting space foyers providing guests with various maps, attractions, and events.

The new guestrooms complete the historic landmark's multi-phase renovation that began with the re-opening of its signature restaurant, Parallel 37, in December 2011; the unveiling of the lobby and The Lounge in February 2012; and the completion of its new meeting spaces and ballroom in September 2014.

Situated in the heart of downtown and bordering the city's Financial District, Chinatown, and Union Square shopping, the nine-story San Francisco hotel commands an entire block of Stockton Street. The five-star hotel has two food and beverage outlets including Parallel 37, and over 23,000 square feet of meeting space.  Set within a 1909 Neoclassical landmark building in the neighborhood of Nob Hill, The Ritz-Carlton, San Francisco is the city's only AAA Five-Diamond hotel. 

Suggested Articles

The online event consolidated five in-person events into the two-day Hotec Global virtual conference.

Hotels in Chicago, Dallas and Florida's Palm Beach are underway and slated to open over the next two years.

For the week of Nov. 15–21, occupancy dropped to 41.2 percent, down from 43.2 percent the week before.