InterContinental Hotels Group (IHG) signed the Holiday Inn Express Manisa - West, Turkey. The 102-room property, scheduled to open in early 2014, will operate under a franchise agreement with Procons Turizm and be managed by T&T Consulting, which currently manages the Holiday Inn Express Istanbul - Altunizade.
Manisa is a key industrial area of Turkey, and the project will target business travelers who frequent the area for its manufacturing plants. It’s practically located for the industrial zone and only 35 minutes from Izmir airport. Manisa is one of Turkey’s key industrial centers and the project has the unique advantage of being very close to the industrial zone, Izmir highway and newly built tunnel entrance to Izmir, while also being surrounded by olive gardens and scenery.
IHG currently has 16 hotels in Turkey, half of which are in the Holiday Inn brand family.
Holiday Inn Express is one of the fastest growing midscale brands in the industry. IHG’s Holiday Inn brand family includes Holiday Inn and Holiday Inn Express. In 2012, IHG celebrated its highest number of openings in Europe for four years, opening 39 hotels throughout the region. It also reported a successful year for hotel signings, with the company adding a further 48 hotels, 7,012 rooms, to its European pipeline. Holiday Inn and Holiday Inn Express accounted for over 70 percent of 2012 signings.
IHG has nine hotel brands, including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, Candlewood Suites, EVEN Hotels and HUALUXE Hotels & Resorts.
IHG franchises, leases, manages or owns over 4,600 hotels and more than 674,000 guest rooms in nearly 100 countries and territories. It has more than 1,000 hotels in its development pipeline.