New York - 17 September 2009 – IHG, the world's largest hotel group, today unveils the Holiday Inn “Key Card Hotel,” the first-ever hotel made of key cards in New York City, to mark the relaunch of 1,200 Holiday Inn hotels globally in September.
The $1 billion Holiday Inn relaunch is the largest in the history of the hospitality industry, with more than 3,300 hotels being updated - improving quality and driving consistency at Holiday Inn and Holiday Inn Express hotels around the world. The global estate is expected to be relaunched by the end of 2010.
“The Holiday Inn brand relaunch continues to gain momentum with over 1,200 relaunched hotels anticipated globally through September. Our success with this initiative reinforces our leadership position in the branded hotel category and further demonstrates our ongoing commitment to improving quality and consistency at our over 3,300 properties around the world,” said Kevin Kowalski, senior vice president, Global Brand Management, Holiday Inn Brands. “The Key Card Hotel is a fun and interactive way to showcase the changes happening at our hotels and is the only structure of its kind to ever be created by a hotel brand.”
The 400 square feet “Key Card Hotel,” built by world record-holding Cardstacker Bryan Berg, includes a guest bedroom, bathroom and lobby, all fully equipped with life-sized furniture made out of Holiday Inn key cards. The largest card structure Berg has ever built and the only one in the world of its kind, the Holiday Inn “Key Card Hotel” will be open to the public from September 17 through September 21 at the South Street Seaport in downtown Manhattan.
During the five day event, Bryan Berg will build a freestanding nine-feet replica of New York’s Empire State Building in the lobby of the “Key Card Hotel,” using Holiday Inn branded playing cards.
Berg said: “This is my largest cardstacking challenge to date and the only card creation I have ever made at full human scale, which is fitting since Holiday Inn is one of the largest and most successful brands in the hotel industry. I think it’s a great way to celebrate relaunching 1,200 Holiday Inn hotels globally.”
IHG is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, over 4,300 hotels and almost 630,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognised and respected hotel brands including InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites and Candlewood Suites; and also manages the world's largest hotel loyalty programme, Priority Club Rewards with 44 million members worldwide.
IHG has nearly 1,600 hotels in its development pipeline, which will create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.
The 400-square-ft. “Key Card Hotel” lincludes a guest bedroom, bathroom and lobby, all equipped with life-sized furniture made out of Holiday Inn key cards.