Hotel appearance and condition influence hotel stay, survey says

Granville, NY – Fifty-six percent of vacationers say that the appearance and condition of hotel furniture influences their decision to return, according to the Telescope Casual National Shopper Survey.

“In times when people are severely cutting back on vacations it’s important to keep a competitive edge by providing good customer service and clean facilities, but also comfortable and attractive seating and up-to-date and fashionable surroundings as well. Clearly vacationers admit that furniture is important to them when deciding on whether to return or not,” said Kathy Juckett, Telescope Casual’s CEO.

Juckett's tips for surviving the recession include:

  • 70% of Hotel guests notice if the furniture is comfortable.
  • Don’t let outdated furniture ruin the ambiance, with 1/4 of the respondents noticing this.
  • Update look with new trendy pieces, even if it’s just a few - 39% of guests notice old and used looking furniture
  • If a hotel can’t afford a whole new redesign, then add a few pieces to make the look appear new and fresh - 53% of shoppers notice new looking furniture.

The Telescope National Shopper Survey is a national internet survey of 1,500 adults conducted July 10 through July 22, by WSL Strategic Retail.

Telescope Casual Furniture has been producing quality outdoor furniture for over a century. The company’s product line includes wicker, aluminum, cast aluminum and resin chairs, tables, umbrellas, bar stools, chaises, sofas and rockers for the residential and contract markets.

Virtual Event

HOTEL OPTIMIZATION PART 2 | Now Available On-Demand

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


Suggested Articles

After two years, the Galt House in Louisville, Ky., has completed its $80 million upgrade.

Buildings in Texas and the Northeast are being converted into hotels.

Jeffrey Beers International curated a "Midtown from Above" concept with each guestroom designed to feel like a retreat from the streets below.